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Baldosas amarillas

Baldosas amarillas was created as part of the Ideales exhibition for International Museum Day. The display, inspired by the yellow tiles of The Wizard of Oz, combines traditional Mediterranean drawings with the Eutopia font. The well-known fairy tale was used as a medium to talk about typography.

The whole exhibition, hold in the Illustration and Modernity Museum of Valencia (MuVIM), was based on the Eutopia font, designed by Victor Navarro in Barcelona. His font was inspired by the iconic Ideales tobacco package.

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